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Ricerca Nielsen Sui Millennials.pdf

millennials-on-millennials-report-aug-2017.pdf

Preview of ricerca Nielsen sui Millennials

🔗 Source: nielsen.com

📊 Size: 342 KB

📄 Pages: 10 pages

⬇️ Downloads: 78

Summary

Millennials, now the largest generation in the US, have unique consumer characteristics, with growing spending power and a strong influence on the market. They approach the digital universe differently, being an unfocused audience, less loyal to specific media, but highly engaged with digital services. Millennials spend 1,062 minutes per week using their smartphones, with high overall engagement with top social communication platforms, and 70% using two or more messaging apps. They take a "social" approach to messaging, with 8% more likely to use messaging apps for group conversations. Digital music consumption is on the rise, but not reducing traditional radio tune-in, with 93% weekly reach among Millennials for broadcast radio.

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Description

Millennials, now the largest generation in the US, have unique consumer characteristics, with growing spending power and a strong influence on the market.

Technical Information

File Format: PDF
File Size: 342 KB
Pages: 10
Language: EN
Total Downloads: 78
Last Updated: 1 week ago

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This PDF document about ricerca Nielsen sui Millennials provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into ricerca Nielsen sui Millennials.