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SAS.pdf

neustar-sas-case-study.pdf
Preview of SAS
🔗 Source: cdn.neustar
📊 Size: 92 KB
📄 Pages: 2 pages
⬇️ Downloads: 128

Summary

SAS, Scandinavia's largest airline, aimed to cut marketing costs by 20% while increasing brand profitability. With Neustar's Marketing Mix Modeling (MMM) solution, SAS achieved a 38% boost in incremental marketing-influenced revenue, despite a 20% reduction in spend, and mitigated 49% of potential revenue risk. Neustar's platform provided a holistic view of marketing performance, granular insight into marketing's contribution to revenue, and easy-to-use optimization tools, enabling SAS to make smarter budgeting and planning decisions.

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Description

SAS, Scandinavia's largest airline, aimed to cut marketing costs by 20% while increasing brand profitability.

Technical Information

  • File Format: PDF
  • File Size: 92 KB
  • Pages: 2
  • Language: EN
  • Total Downloads: 128
  • Last Updated: 2 days ago

Document Overview

This PDF document about SAS provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into SAS.

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