Search Quality Guidelines.pdf

The guidelines provide a framework for evaluating the quality of web pages and search results. The main sections include:

1. Page Quality Rating Guideline: Evaluates the quality of web pages based on factors such as main content, supplementary content, and reputation.
2. Understanding Search User Needs: Understands the intent and needs of search users, including query meanings, user location, and result blocks.
3. Needs Met Rating Guideline: Rates the relevance and usefulness of search results based on the needs of the user.

Key Concepts

Page Quality: Evaluates the quality of web pages based on factors such as main content, supplementary content, and reputation.
Needs Met: Rates the relevance and usefulness of search results based on the needs of the user.
E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness of the content creator.
YMYL: Your Money or Your Life topics, which require high levels of expertise and trustworthiness.

Rating Scales

Page Quality: Lowest, Low, Medium, High, and Highest quality pages.
Needs Met: Fully Meets, Highly Meets, Moderately Meets, Slightly Meets, and Fails to Meet.

Special Considerations

Porn, Foreign Language, and Did Not Load Results: Special flags and rating guidelines for these types of results.
Misspelled and Mistyped Queries: Guidelines for rating results for misspelled and mistyped queries.
* Visit-in-Person Intent Queries: Guidelines for rating results for queries with visit-in-person intent.