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The_State_of_Digital_Adoption_for_CRM.pdf
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🔗 Source: whatfix.com
📊 Size: 2.57 MB
📄 Pages: 11 pages
⬇️ Downloads: 114

Summary

The CRM market has grown from $13B in 2010 to $48B in 2020, but one-third of CRM projects fail due to lack of adoption, with 54% of businesses having adoption rates below 90%. A survey of 500 US enterprises found that driving digital adoption of CRM systems resulted in total annual savings of $4.35 billion, with a median savings of $8.7 million per enterprise. The main reasons sales reps don't use CRM regularly are that it's difficult to use (35%), time-consuming data entry (39.8%), and lack of equipment to use it (20.5%). However, 69% of respondents believe that providing personalized digital guidance within CRM via a Digital Adoption Platform would increase usage and adoption.

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Description

The CRM market has grown from $13B in 2010 to $48B in 2020, but one-third of CRM projects fail due to lack of adoption, with 54% of businesses having adoption...

Technical Information

  • File Format: PDF
  • File Size: 2.57 MB
  • Pages: 11
  • Language: EN
  • Total Downloads: 114
  • Last Updated: 6 hours ago

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