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Signent à L'aveugle.pdf

Final-TCs-literature-review-July-2019-min.pdf
Preview of signent à l'aveugle
🔗 Source: bi.team
📊 Size: 794 KB
📄 Pages: 27 pages
⬇️ Downloads: 314

Summary

The Behavioural Insights Team reviewed existing evidence on techniques to increase consumer engagement with and understanding of online contractual terms and privacy policies. They found that techniques such as making it easy, attractive, social, and timely can improve engagement, while techniques like summarizing terms, shortening, simplifying, and using visual representations can improve comprehension. The review identified promising techniques, including the use of social norms, financial incentives, and trusted messengers, to encourage consumers to engage with and understand contractual terms and privacy policies. The findings will inform the design of evidence-based interventions to test in online experiments and will form the basis of a best practice guide for businesses on presenting online contractual terms and privacy policies to consumers.

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Description

The Behavioural Insights Team reviewed existing evidence on techniques to increase consumer engagement with and understanding of online contractual terms and...

Technical Information

  • File Format: PDF
  • File Size: 794 KB
  • Pages: 27
  • Language: EN
  • Total Downloads: 314
  • Last Updated: 6 days ago

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