Smart_chart_3_0.pdf

The Smart Chart 3.0 is a strategic communications tool designed to help nonprofits make smart communications choices. It features six major decision sections: Program Decisions, Context, Strategic Choices, Communications Activities, Measurements of Success, and Final Reality Check. The tool helps nonprofits assess their strategic decisions, create stronger outcomes, and use resources more effectively. It has been updated to include a new section on audience readiness and simplified sections to streamline the planning process. The Smart Chart 3.0 is available for download and print, and an interactive planning tool is also available online. The tool emphasizes the importance of making strategic decisions before settling on tactics and encourages users to "think inside the box" and make decisions in order.