Source.pdf

ABSOLUT VODKA.pdf
Preview of Source
🔗 Source: static1.squarespace.com
📊 Size: 12.65 MB
📄 Pages: 3 pages
⬇️ Downloads: 92

Summary

Absolut Vodka collaborated with 50 micro lifestyle influencers to promote their new No-Sugar-Added Grapefruit Vodka, creating various Instagram content formats, including videos and product shots, and using the hashtag #NoSugarCoating. The campaign aimed to educate consumers and position the vodka as a go-to for mixing cocktails. Results included 1.6M total engagements, 62.9K engagements, and 50 Instagram posts and stories, with average engagement rates varying by post type, such as 1.66% for videos, 3.14% for product shots, and 5.84% for person-in-shot posts.

Description

Absolut Vodka collaborated with 50 micro lifestyle influencers to promote their new No-Sugar-Added Grapefruit Vodka, creating various Instagram content...

Technical Information

  • File Format: PDF
  • File Size: 12.65 MB
  • Pages: 3
  • Language: EN
  • Total Downloads: 92
  • Last Updated: 4 weeks ago

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