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The State Of Ad Blocking.pdf

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Preview of The State of Ad Blocking
🔗 Source: upa.it
📊 Size: 660 KB
📄 Pages: 11 pages
⬇️ Downloads: 52

Summary

1 in 10 internet users in the US and UK block ads, but it's 1 in 4 in France and Germany.
- Page Views Impact: Ad blockers consume more page views than average users, with affected page views exceeding unique visitors in each market studied.
- Demographic Trends: Ad blocking is most prevalent among millennials (18-24 years old) and young adults (25-34 years old), with incidence decreasing with age.
- Mobile Ad Blocking: Expected to grow significantly due to content blocking capabilities in iOS9 and new products for both iOS and Android devices.
- Future Research: More detailed and granular research on ad blocking is planned for later in the year.

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Description

10% in US & UK, 25% in France & Germany.

Technical Information

  • File Format: PDF
  • File Size: 660 KB
  • Pages: 11
  • Language: EN
  • Total Downloads: 52
  • Last Updated: 2 weeks ago

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This PDF document about The State of Ad Blocking provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into The State of Ad Blocking.

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