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TAKING-A-STAND-AGAIN ST-RACISM.pdf

TAKING-A-STAND-AGAINST-RACISM.pdf

Preview of TAKING-A-STAND-AGAIN ST-RACISM

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📊 Size: 1.09 MB

📄 Pages: 6 pages

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Summary

UK sport industry-wide social media boycott took place in April, with top sporting bodies and brands standing together against racism in sport, particularly online discrimination against Black athletes. The Black Lives Matter movement has brought systemic racism to the forefront, and sport has been implicated in the conversation, with 25 years on from the foundation of Kick It Out, Black players still subjected to daily racist abuse. The decision of every club to kneel before kickoff was an act of commitment to anti-racism, led by players no longer willing to ignore targeted racial discrimination. Brands can tackle racism by educating their audience, creating an anti-hate policy, building a diverse workforce, and speaking up on social media. A joint social media boycott was enacted from April 30 to May 3, with athletes and corporations across various sports protesting racism, and brands taking clear action, including Sky Sports, Cadbury, adidas, and BT Sport, among others.

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UK sport industry-wide social media boycott took place in April, with top sporting bodies and brands standing together against racism in sport, particularly...

Technical Information

File Format: PDF
File Size: 1.09 MB
Pages: 6
Language: EN
Total Downloads: 304
Last Updated: 1 week ago

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