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Transmedia Curation.pdf

150227collegeforumpresentationforwyso.pdf

🔗 Source: clab.wys.cuhk.edu.hk

📊 Size: 2.61 MB

👤 Author: Zarah Pang

⬇️ Downloads: 301

Summary

Curation in Transmedia Storytelling involves managing content across multiple channels, devices, and platforms, utilizing real-time data and native mobile experiences. Key aspects include:

Shoppers' preferences and membership in communities
Participation and experience
Offline data integration into the Purchase Decision Journey

The PMQ Grand Opening Event showcased creativity, with features like:
Paper Marche, an upcycling art piece
The significance of "1600" relating to the existing number of pandas in the wild
The concept of Panda Merry Quarters (PMQ)

Transmedia Storytelling requires 7 literacies:
Multimodal literacy
Critical literacy
Digital literacy
Media literacy
Visual literacy
Information literacy
* Game literacy

The 1600Pandas Workshop and photos of pandas are part of this storytelling approach, highlighting the importance of curation in transmedia storytelling.

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Description

Curation in transmedia storytelling involves managing content across multiple channels and platforms. It requires real-time data and a native mobile approach to engage shoppers and create immersive experiences. This approach is key to successful transmedia storytelling.

Technical Information

File Format: PDF
File Size: 2.61 MB
Pages: 13
Language: EN
Author: Zarah Pang
Total Downloads: 301
Last Updated: 1 week ago

Document Overview

This PDF document about Transmedia Curation provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Transmedia Curation.