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Trust Matters.pdf

2021 Brand Top 10_2_Blue 1.pdf
Preview of Trust Matters
🔗 Source: edelman.com
📊 Size: 63 KB
📄 Pages: 1 page
⬇️ Downloads: 123

Summary

Trust matters more than love in brand decisions (88% vs 81%), driving growth through advocacy, purchase, loyalty, and engagement. Brands must navigate an expanded definition of relevance, addressing worker's rights, living wage, and societal issues, with 86% of people expecting action beyond products and business. Taking a stand on issues rewards brands with increased trust and purchase likelihood, while changing culture earns a 38pt lift in trust and improves performance across trust-building dimensions.

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Description

Trust matters more than love in brand decisions (88% vs 81%), driving growth through advocacy, purchase, loyalty, and engagement.

Technical Information

  • File Format: PDF
  • File Size: 63 KB
  • Pages: 1
  • Language: EN
  • Total Downloads: 123
  • Last Updated: 15 hours ago

Document Overview

This PDF document about Trust Matters provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Trust Matters.

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