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UK Affiliate & Partnerships Group.pdf

iabuk-affiliates-buyside-survey-report.pdf
Preview of UK Affiliate & Partnerships Group
🔗 Source: iabuk.com
📊 Size: 310 KB
📄 Pages: 22 pages
⬇️ Downloads: 35

Summary

A survey of 185 respondents by the IAB UK Affiliates & Partnerships Group found that over 50% of UK participants saw an increase in affiliate spend in 2020, with 56% recording increased revenue through the affiliate channel since lockdown started. CPA is the predominant payment model, and ROI is the most important performance metric. 50% of respondents still rely on third-party cookies to track affiliate performance, and priorities for affiliate marketers include measuring value, educating the market about tracking, and developing a gold standard for transparency and trust.

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Description

A survey of 185 respondents by the IAB UK Affiliates & Partnerships Group found that over 50% of UK participants saw an increase in affiliate spend in 2020,...

Technical Information

  • File Format: PDF
  • File Size: 310 KB
  • Pages: 22
  • Language: EN
  • Total Downloads: 35
  • Last Updated: 1 week ago

Document Overview

This PDF document about UK Affiliate & Partnerships Group provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into UK Affiliate & Partnerships Group.

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