UVCA Strategic Plan Update: Advocacy, Scope Defense, And Practice Success.pdf

Goal 1: Advocacy & Influence

CPAC Strengthening:

Emphasize CPAC's purpose and membership benefits through targeted messaging (e.g., "Give us your Starbucks money").
Utilize email, videos, and convention events to promote CPAC participation.
Ensure all UVCA members understand CPAC's mission and importance.
Expand donation options for EZ-Pay members and tie CPAC donations to membership levels.

Chiropractic Scope Defense:

Proactively expand chiropractic scope of practice through research and policy development.
Create a "what chiropractors won't do" list (gathering input from colleagues).
Develop a checklist for engaging with legislators.

Goal 2: Practice & Career Success

Website Enhancement:

Redesign and improve website usability, incorporating modern trends and templates.

Public Awareness Campaigns:

Establish annual initiatives like silent auctions, food drives, school supply drives, and a "Make-a-Wish" fundraiser tied to the Spring Convention theme.
Promote F4CP PR tools and benefits to members.

New DC Support:

Provide career path information and vendor lists (including potential fees for inclusion) on the website.
Facilitate connections between graduating students and experienced DCs through partnerships with schools.

ECA-IPN Collaboration:

Maintain active engagement with IPN administrators, promote IPN to members, and raise awareness of data ownership benefits (e.g., Infinedi).

Goal 3: Association & Membership Strength

Leadership Development:

Complete updates to bylaws and board structure.

Branding:

Finalize logo redesign, focusing on color palette.

Revenue Generation:

Expand affinity programs, explore tiered vendor membership models, and investigate an LMS investment.
Develop online classes taught by members and conduct regular vendor auctions.
Tailor member benefits to specific groups (out-of-state DCs, students, associates, vendors).

Exit Strategies & Placement:

Create a list of exit strategies and connect graduating students with retiring DCs through partnerships with schools.

Financial Transparency:

* Ensure regular financial updates for leadership and secure quotes for external audit services.