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Video Streaming Industry's Explosive Growth.pdf

Nielsen-State-of-Play-Apr-2022.pdf

Preview of Video Streaming Industry's Explosive Growth

🔗 Source: preprod.nielsen.com

📊 Size: 1.37 MB

📄 Pages: 10 pages

⬇️ Downloads: 31

Summary

Over 817,000 unique program titles across U.S. traditional TV and streaming services, up from 646,000 in Dec 2019.
- Shift in Consumer Behavior: Consumers increasingly rely on streaming platforms for content, with 32% of total TV time spent on TV-connected devices (64% among kids 2-17).
- Streaming's Dominance: Streaming platforms accounted for 29% of consumers' total TV time in Feb 2022, ahead of broadcast programming (26.4%) for the fourth straight month.
- Consumer Satisfaction: 72% of Americans love their user experience with video streaming services, with only 5% having negative feelings.
- Growing Competition: Consumers pay for an average of 3.9 paid streaming services, with 24% of 35-49-year-olds subscribing to five or more.
- Live TV's Endurance: Despite streaming's growth, live TV still commands significant audiences, especially for sports, with 98% of most viewed broadcast programs being sports.

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Description

The video streaming industry has reached a tipping point with over 817,000 unique program titles available across U.S. traditional TV and streaming services as of February 2022. This is a significant increase from 646,000 titles in December 2019.

Technical Information

File Format: PDF
File Size: 1.37 MB
Pages: 10
Language: EN
Total Downloads: 31
Last Updated: 6 days ago

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This PDF document about Video Streaming Industry's Explosive Growth provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Video Streaming Industry's Explosive Growth.