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mls2014-distribution-ellinghaus.pdf
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🔗 Source: kellogg.northwestern.edu
📊 Size: 5.69 MB
👤 Author: Barnum, Kalyn (DET-LCE)
⬇️ Downloads: 54

Summary

Uwe Ellinghaus, Cadillac's Chief Marketing Officer, discusses leveraging technology to create cultural relevance in a changing media landscape. Key points include:
- People spend over 12 hours/day consuming media, with digital representing nearly 50% of daily consumption.
- Mobile devices account for over 60% of time spent with TV.
- The TV landscape is fragmenting, with multiple screens and devices available for consumption.
- Advanced TV executions offer targeted advertising opportunities.
- Digital media has become sophisticated, with improved targeting and measurement capabilities.
- Print media is migrating to digital, with declining revenue in certain sectors.

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Description

Uwe Ellinghaus, Cadillac's Chief Marketing Officer, discusses leveraging technology to create cultural relevance in a changing media landscape.

Technical Information

  • File Format: PDF
  • File Size: 5.69 MB
  • Pages: 21
  • Language: EN
  • Author: Barnum, Kalyn (DET-LCE)
  • Total Downloads: 54
  • Last Updated: 3 days ago

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