マツキヨココ� �ラ_0124.pdf

Mitoriz conducted a survey on the usage of drugstores, focusing on Matsumoto Kiyoshi and Cocokara Fine, which merged to form Matsumoto Kiyoshi Cocokara & Co. in October 2021. The survey analyzed the purchasing behavior of 2,128 main users of four drugstore chains: Matsumoto Kiyoshi, Cocokara Fine, Welcia, and Tsuruha Drug. The results showed that:

The main users of Matsumoto Kiyoshi and Cocokara Fine are concentrated in the Kanto and Kansai regions, respectively.
The main purpose of visiting drugstores is to purchase daily necessities, with 46.8% of respondents citing this reason.
Matsumoto Kiyoshi has a high satisfaction rate for its product lineup and payment methods, while Cocokara Fine has a high satisfaction rate for its product lineup and prices.
The survey also analyzed the purchasing behavior of the four drugstore chains, including the average purchase amount, number of items purchased, and unit price.
The results showed that Matsumoto Kiyoshi and Cocokara Fine have a high average purchase amount and unit price, while Welcia and Tsuruha Drug have a lower average purchase amount and unit price.
The survey also found that Tsuruha Drug has a high satisfaction rate for its cosmetics and health products, and that its customers appreciate the convenience of being able to purchase food and other daily necessities at the same time.

Overall, the survey suggests that Matsumoto Kiyoshi Cocokara & Co. should focus on strengthening its beauty and health products, as well as improving its convenience and product lineup to meet the changing needs of consumers.