美容センサス20 22上期　＜ネイ ルサロン編＞� �ホットペッパ� ��ビューティア カデミー.pdf

The 2022 beauty census report by Recruit Hot Pepper Beauty Academy reveals the following key findings:

The utilization rate of nail salons among women is 8.8%, a 0.5% increase from the previous year, with the highest rate among women in their 20s (19.3%).
The utilization rate of nail salons among men is 3.0%, a 0.1% increase from the previous year, with the highest rate among men in their 20s (6.9%).
The average cost per visit to a nail salon for women is 5,814 yen, a 0.2% increase from the previous year.
The average cost per visit to a nail salon for women varies by age group, with the highest average cost among women in their teens (6,112 yen).
The utilization experience rate of nail salons among women is 25.0%, unchanged from the previous year, with the highest rate among women in their 30s (40.3%).
The utilization experience rate of nail salons among men is 5.7%, a 0.5% increase from the previous year, with the highest rate among men in their 20s (10.3%).