2021 TV-CM Rankings.pdf

Here is a detailed but concise summary of the content:

2021 TV-CM Ranking (July-September)

1. Top 10 companies by broadcast count:
1st: Kowa (10,263 times)
2nd: Coca-Cola Japan (9,156 times)
3rd: P&G (8,035 times)
4th: Kao (7,425 times)
5th: Recruit (6,136 times)
2. Industry ranking:
1st: Digital (15.0% SOV)
2nd: Domestic communication (2.4% SOV)
3rd: Internal medicine (2.2% SOV)
4th: Beer (2.1% SOV)
5th: Roadshow (1.9% SOV)

Monthly TV-CM Ranking (July, August, September)

1. Top 10 companies by broadcast count for each month:
July: Coca-Cola Japan (4,288 times), Kowa (4,075 times), P&G (2,713 times)
August: Kowa (4,120 times), P&G (2,914 times), Recruit (2,843 times)
September: Coca-Cola Japan (2,538 times), Kao (2,451 times), P&G (2,408 times)

TV-CM Upward Trend Ranking (Year-on-Year, Quarter-on-Quarter)

1. Top 10 companies by upward trend in broadcast count:
Year-on-Year: Coca-Cola Japan (5,814 times), Indeed (2,691 times), Recruit (2,559 times)
Quarter-on-Quarter: Kowa (2,993 times), NTT Docomo (2,911 times), PayPay (2,205 times)

New Entrants in TV-CM Ranking

1. Top 10 new entrants in TV-CM ranking:
1st: Yahoo Japan (1,598 times)
2nd: Raku Raku (1,109 times)
3rd: Mobility Technologies (1,034 times)

About M-Data Inc.

1. M-Data Inc. is a data provider and research company that generates and analyzes TV metadata.
2. The company provides TV metadata, including program data, CM data, item data, and spot data.
3. M-Data Inc. offers various services, including data provision, analysis, and consulting.