Adobe’s 2021 Digital Trends Report.pdf

digital_trends_2021_Public_Sector_report_EN.pdf
Preview of Adobe’s 2021 Digital Trends Report
🔗 Source: mcusercontent.com
📊 Size: 2.23 MB
📄 Pages: 20 pages
⬇️ Downloads: 76

Summary

The 2021 Digital Trends Report highlights the public sector's need for digital transformation, accelerated by the COVID-19 pandemic. Key findings include: 66% of respondents reported unusual growth in digital visitors, and 52% saw changes in customer journeys. Digital investment is driven by increasing efficiency, serving customers digitally, and making services easier to use. However, only 43% of executives report that digital initiatives often improve the user experience, and 37% describe their organization's CX maturity as "not very advanced" or "immature." Effective digital transformation requires better management, leadership, and skills like design thinking and data science. Successful government agencies prioritize understanding user behaviors and are more likely to have insight into customer journeys and mindsets.

Description

The 2021 Digital Trends Report highlights the public sector's need for digital transformation, accelerated by the COVID-19 pandemic.

Technical Information

  • File Format: PDF
  • File Size: 2.23 MB
  • Pages: 20
  • Language: EN
  • Total Downloads: 76
  • Last Updated: 1 month ago

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