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Branding Cities For Economic And Political Promotion.pdf

2.-Brendiranje-drzave-i-grada-u-cilju-ekonomske-i-politicke-promocije.pdf
Preview of Branding Cities for Economic and Political Promotion
🔗 Source: svarog.nubl.org
📊 Size: 370 KB
👤 Author: milovan.milutinovic
⬇️ Downloads: 45

Summary

Razvoj ekonomije, povećanje investicija i poboljšanje imidţa grada ili destinacije su osnovni ciljevi promovisanja grada ili regiona. Brendiranje gradova se raširilo i znatno izvan podruĉja proizvoda i usluga, a sve popularniji trend postaje brendiranje gradova, regiona i drţava. Brend predstavlja svojevrsno oznaĉavanje grada: u percepciji pojedinaca se o nekom gradu nastoji generisati odreĊeni skup oĉekivanja, misli, razmišljanja, saznanja, osjećaja i asocijacija. Moderna tehnologija omogućuje nevjerovatnu povezanost cijelog svijeta, tako da skoro do svakog mjesta moţete doći u roku od dvadeset ĉetiri sata. Brendirani gradovi lakše privlaĉe turiste, ali i stanovnike, pa samim time prave iskorak ka sopstvenom odrţivom razvoju. Gradovi – brendovi su mnogo privlaĉniji i kompanijama, ĉime se osigurava priliv kapitala i doprinosi razvoju ekonomije. Brending gradova znaĉi pronalaţenje ili namjerno kreiranje, razvijanje i prezentaciju tih vrijednosti grada kroz odgovarajuće akcije u skladu s brandom. Elementima brenda smatraju se elementi koje je moguće pravno registrovati i zaštititi, a ukljuĉuju ime brenda, znak brenda i zaštitni znak. Izborom elemenata brenda, preduzeće neposredno utiĉe na izgradnju njegove vrijednosti.

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Description

Brendiranje država i gradova postaje sve popularniji trend u cilju njihove ekonomskoj i političkoj promocije. Praksa brendiranja se proširila i na gradove i regije, a cilj je njihovo jedinstveno diferenciranje i pozicioniranje na globalnom tržištu.

Technical Information

  • File Format: PDF
  • File Size: 370 KB
  • Pages: 11
  • Language: IT
  • Author: milovan.milutinovic
  • Total Downloads: 45
  • Last Updated: 5 days ago

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This PDF document about Branding Cities for Economic and Political Promotion provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Branding Cities for Economic and Political Promotion.

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