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British Council CX.pdf

CS-00811-02-InMoment-BCO-Case-Study.pdf
Preview of British Council CX
🔗 Source: inmoment.com
📊 Size: 1.15 MB
📄 Pages: 6 pages
⬇️ Downloads: 197

Summary

The British Council, a UK-based international organisation, aimed to improve its customer experience by creating a concise feedback system. The organisation faced challenges due to inconsistent funding and fragmented approaches to customer communication. To overcome these obstacles, the British Council partnered with InMoment to tackle four key areas: operational efficiency, cultural adaptability, commercial effectiveness, and innovating around the customer. The organisation implemented a revised customer experience programme, which included gathering clear and unbiased customer feedback, leveraging smart measurement and language, and increasing opportunities for customers to provide feedback through various channels. The new system allowed for standardised surveys, better global survey management, and improved benchmarking, ultimately enabling the British Council to make data-driven decisions and enhance its customer experience.

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Description

The British Council, a UK-based international organisation, aimed to improve its customer experience by creating a concise feedback system.

Technical Information

  • File Format: PDF
  • File Size: 1.15 MB
  • Pages: 6
  • Language: EN
  • Total Downloads: 197
  • Last Updated: 2 days ago

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This PDF document about British Council CX provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into British Council CX.

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