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Data Privacy Report.pdf

5b0522b113a23-global-data-privacy-report---final-2_5b0522b11396e.pdf
Preview of Data Privacy Report
🔗 Source: dma.org.uk
📊 Size: 891 KB
📄 Pages: 26 pages
⬇️ Downloads: 148

Summary

Consumers are changing their attitudes towards data privacy in a positive way, with 51% being "Data pragmatists" who share personal information on a case-by-case basis, 26% being "Data unconcerned" with little concern, and 23% being "Data fundamentalists" who are unwilling to provide personal information. Transparency, control, and trust are key to a healthy data economy, with 88% of consumers citing transparency as essential for trusting organizations. The report suggests that companies should be open and proud of how they use data to create benefits for people, and that consumers will reward them with trust and custom.

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Description

Consumers are changing their attitudes towards data privacy in a positive way, with 51% being "Data pragmatists" who share personal information on a...

Technical Information

  • File Format: PDF
  • File Size: 891 KB
  • Pages: 26
  • Language: EN
  • Total Downloads: 148
  • Last Updated: 7 hours ago

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