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Global RepTrak-2020.pdf

Global RepTrak 100 Report 2020 Reputation Institute.pdf
Preview of Global RepTrak-2020
🔗 Source: rankingthebrands.com
📊 Size: 3.54 MB
📄 Pages: 11 pages
⬇️ Downloads: 78

Summary

The 2020 Global RepTrak study measured corporate reputation across 15 economies, surveying 78,988 individuals and 295,580 company ratings. Key findings include:
1. Corporate reputation remains crucial, with an excellent Reputation Score driving 78% of global consumers' willingness to buy.
2. Reputation has recovered, but 54% of consumers are unsure or only moderately inclined to support top companies.
3. ESG (Governance, Workplace, Citizenship) drives competitive advantage, accounting for 41% of a company's Reputation Score.
4. Authenticity is key, with a genuine brand personality lifting global reputation by four points.
5. Companies must adopt market-specific strategies, as multicultural drivers vary across economies.

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Description

The 2020 Global RepTrak study measured corporate reputation across 15 economies, surveying 78,988 individuals and 295,580 company ratings.

Technical Information

  • File Format: PDF
  • File Size: 3.54 MB
  • Pages: 11
  • Language: EN
  • Total Downloads: 78
  • Last Updated: 2 weeks ago

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