Google.pdf

The India e-Conomy Report is a research report developed by Google, Bain & Company, and Temasek, leveraging insights, analysis, primary research, expert interviews, and industry sources to shed light on India's internet economy. The report provides information on the future of the internet economy in India, with data sourced from various parties, including Google, Temasek, and Bain. The report's methodology includes a consumer survey conducted by Kantar, a quantitative survey of India-focused venture capital and private equity investors, and analysis of industry sources. The report defines digital consumers as people who have used at least two paid digital services in the past 12 months and provides an overview of India's population landscape, including urban and rural populations. The report is divided into sections, including an introduction, internet sectors, digital habits, unlocking the $1T opportunity, sector deep dives, investing towards profitability, and navigating India's digital decade.