Guidelines.pdf

OzTAM_8-28DayTSV_Guidelines.pdf
Preview of guidelines
🔗 Source: oztam.com.au
📊 Size: 126 KB
👤 Author: HP
⬇️ Downloads: 47

Summary

OzTAM introduces 8-28 Day Time Shift viewing into its database from April 2016, allowing the industry to track viewing of broadcast television content up to 28 days after the original broadcast. The guidelines provide updated terms and symbols, including Time Shift to 7, Playback to 7, Consolidated 7, Time Shift 8-28, Time Shift to 28, Playback to 28, and Consolidated 28. The Consolidated 7 symbol replaces the original Consolidated symbol, and users are advised to use the new Consolidated 28 symbol to represent Consolidated viewing to 28 days. 28-Day data is available from the start of the 2016 ratings year, but it is not included in the trading database, and its value lies in tracking 'longer-tail' viewing to certain programs and genres.

Description

OzTAM introduces 8-28 Day Time Shift viewing into its database from April 2016, allowing the industry to track viewing of broadcast television content up to 28...

Technical Information

  • File Format: PDF
  • File Size: 126 KB
  • Pages: 2
  • Language: EN
  • Author: HP
  • Total Downloads: 47
  • Last Updated: 1 month ago

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