Regional Creative Campaigns: Brands And Their Agencies In The Middle East.pdf

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Preview of Regional Creative Campaigns: Brands and Their Agencies in the Middle East
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Summary

## Advertising Campaign Summaries

1. The Good Note - Bou Khalil Supermarket (J. Walter Thompson Beirut, Lebanon)

Advertiser/Client: Bou Khalil Supermarket
Product/Service: Not specified in provided text
Entrant Company: J. Walter Thompson Beirut
Country: Lebanon
Creative Effectiveness Grand Prix: Recognized for its positive and uplifting message.

2. Power to Family (Vodafone, Ramadan Brand & Mass Proposition) (J. Walter Thompson Cairo, Egypt)

Advertiser/Client: Vodafone
Product/Service: Mobile services, likely focused on family communication during Ramadan
Entrant Company: J. Walter Thompson Cairo
Country: Egypt
Creative Effectiveness: Not specified in provided text

3. Dark Iftar (Coca-Cola Middle East, Coca-Cola) (Memac Ogilvy & Mather, Dubai, United Arab Emirates)

Advertiser/Client: Coca-Cola
Product/Service: Soft drinks, specifically for breaking the fast during Ramadan
Entrant Company: Memac Ogilvy & Mather, Dubai
Country: United Arab Emirates
Creative Effectiveness: Not specified in provided text

4. Goodbye Bad Luck (La Libanaise des Jeux, Loto Libanais) (Impact BBDO, Dubai, United Arab Emirates)

Advertiser/Client: La Libanaise des Jeux (Loto Libanais)
Product/Service: Lottery
Entrant Company: Impact BBDO, Dubai
Country: United Arab Emirates
Creative Effectiveness: Not specified in provided text

Description

Bou Khalil Supermarket uses music to create a positive shopping experience in Lebanon.
- **Power to Family**: Vodafone's Ramadan campaign focuses on family connections in Egypt.
- **Dark Iftar**: Coca-Cola encourages shared iftar moments during Ramadan in the Middle East.
- **Goodbye Bad Luck**: La Libanaise des Jeux and Loto Libanais promote luck and entertainment in Lebanon.

Technical Information

  • File Format: PDF
  • File Size: 75 KB
  • Pages: 1
  • Language: EN
  • Total Downloads: 56
  • Last Updated: 1 week ago

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