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Social Media Guide.pdf

CharityComms_Social_Media_Guide_Part2.pdf
Preview of Social Media Guide
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📊 Size: 1.22 MB
📄 Pages: 12 pages
⬇️ Downloads: 354

Summary

Social media campaigns can galvanize supporters and raise awareness about a cause, with types including awareness raising, lobbying, and fundraising. Examples of successful campaigns include The Citizenship Foundation's interactive game, ICAN's "adopt a word" initiative, and Greenpeace's campaign to stop deforestation. Lobbying has grown in importance, with charities like Oxfam, Shelter, and Save the Children using social media to encourage supporters to demand change. When choosing a campaign, consider the charity's aims and objectives, and ensure the idea is interesting, engaging, and original. Social media can also be used to raise money, despite some skepticism about its effectiveness.

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Description

Social media campaigns can galvanize supporters and raise awareness about a cause, with types including awareness raising, lobbying, and fundraising.

Technical Information

  • File Format: PDF
  • File Size: 1.22 MB
  • Pages: 12
  • Language: EN
  • Total Downloads: 354
  • Last Updated: 2 weeks ago

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This PDF document about Social Media Guide provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Social Media Guide.

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