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Stakeholder Balance.pdf

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🔗 Source: salesforce.com
📊 Size: 2.83 MB
📄 Pages: 18 pages
⬇️ Downloads: 145

Summary

Pharmaceutical companies must balance the needs of payers, patients, and physicians through an integrated, multi-stakeholder approach, as each group's influence varies and their impact on patient access differs. Patients are now the principal customer, engaged across the drug value chain, while healthcare professionals' relative influence has declined. Payers, policy makers, and HTA bodies have grown in importance, focusing on the holistic value of medicines. Companies must adopt a multi-stakeholder approach, break down internal silos, and leverage technology to deliver consistent commercial models and meet the needs of patients.

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Description

Pharmaceutical companies must balance the needs of payers, patients, and physicians through an integrated, multi-stakeholder approach, as each group's...

Technical Information

  • File Format: PDF
  • File Size: 2.83 MB
  • Pages: 18
  • Language: EN
  • Total Downloads: 145
  • Last Updated: 4 weeks ago

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