Visual Identity Guidelines.pdf

The University of Regina's visual identity guide outlines the standards for consistent application of the university's brand across all media, communications, and marketing materials. The guide includes elements such as logos, fonts, artwork, photography, and colors.

Key Elements

1. Primary Logo: The university's primary logo is a key element of its visual identity.
2. Logo Colors: The primary logo colors are specified to ensure consistency.
3. Clear Space & Minimum Size: Guidelines for clear space and minimum size of the primary logo are provided.
4. Color Versions: Different color versions of the primary logo are available for use.
5. Incorrect Logo Usage: Examples of incorrect logo usage are provided to avoid misuse.
6. Secondary Logos: Guidelines for secondary logos, including the U of R logo with tagline, are outlined.
7. Typography: The university's typography guidelines ensure consistent font usage.
8. Visual Identity Colors: Primary and secondary color palettes are specified.
9. Inclusive Imagery & Language: Guidelines for inclusive imagery and language are provided.

Applications

1. Stationery System: Guidelines for stationery, including letterhead, business cards, and envelopes.
2. Forms: Guidelines for forms, including specifications and examples.
3. Publications: Guidelines for publications, including use of the U of R logo with tagline.
4. Advertising: Guidelines for advertising, including use of the tagline as a headline.
5. Campus Signage: Guidelines for campus signage, including colors, graphic elements, and typography.
6. Merchandise: Guidelines for merchandise, including use of the university's visual identity elements.

Contact

University Communications & Marketing: [email protected]