Advertising Syllabus.pdf

JRN2109.pdf
Preview of Advertising Syllabus
🔗 Source: KEIabroad.org
📊 Size: 31 KB
👤 Author: icherutich
⬇️ Downloads: 185

Summary

The course JRN 2010 - History and Theory of Advertising at United States International University covers the evolution, historical context, and contemporary trends of advertising, focusing on its practice, creativity, and effectiveness. Students will learn to understand the advertising industry, differentiate between effective and ineffective advertising, and develop skills in strategic planning, research, and critical thinking. The course includes assignments, a final exam, and utilizes the university's e-learning platform, with deadlines and late submission policies in place. The tentative schedule outlines topics such as the role of advertising in society, marketing mix, consumer behavior, and advertising planning, with assignments and a mid-term exam.

Description

The course JRN 2010 - History and Theory of Advertising at United States International University covers the evolution, historical context, and contemporary...

Technical Information

  • File Format: PDF
  • File Size: 31 KB
  • Pages: 5
  • Language: EN
  • Author: icherutich
  • Total Downloads: 185
  • Last Updated: 4 weeks ago

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