Bachelor Of Business Administration In Marketing.pdf

For students admitted from academic year 2015/2016, the Major in Marketing - MKG11 study plan is as follows:

First Year - UF1:
- Principles of Microeconomics (BECO1000, 3 credits, CM)
- Introduction to Psychology (PSYC1000, 3 credits, GE)
- Business Mathematics (ISOM1002, 3 credits, GE)
- First-Year Experiential Learning (CPED1999, GE)
- English Language courses (varies, GE)
- Principles of Macroeconomics (BECO1001, 3 credits, CM)
- Contemporary Information Systems for Organizations (ISOM1001, 3 credits, GE)
- Principles of Business Management (MGMT1000, 3 credits, CM)
- General Education Courses (varies, 6 credits, GE)

Second Year - UF2:
- Organizational Behavior (MGMT2001, 3 credits, CM)
- Information Systems and Organizations (ISOM2001, 3 credits, CM)
- Principles of Financial Accounting (ACCT1000, 3 credits, CM)
- Business Communications (MGMT2000, 3 credits, CM)
- General Education Courses (varies, 6 credits, GE)
- Free Electives (varies, 6 credits, FE)
- Principles of Managerial Accounting (ACCT2002, 3 credits, CM)
- Financial Management (FINC2000, 3 credits, CM)
- Principles of Marketing (MKTG2000, 3 credits, CM)
- Statistics and Data Analysis (ISOM2002, 3 credits, CM)

Third Year - UF3:
- Global Business Environment (MGMT3000, 3 credits, CM)
- Strategic Management (MGMT3003, 3 credits, CM)
- Consumer Behavior (MKTG3000, 3 credits, CM)
- Distribution/Diversity Electives (varies, 6 credits, DE)
- Free Electives (varies, 6 credits, FE)
- Business Law (ACCT2003, 3 credits, DE)
- Research Methods (MGMT3004, 3 credits, CM)
- International Marketing (MKTG4000, 3 credits, CM)
- Quantitative Decision Analysis (ISOM3030, 3 credits, CM)

Fourth Year - UF4:
- Integrated Marketing Communications (MKTG4001, 3 credits, CM)
- Marketing Strategy (MKTG4002, 3 credits, CM)
- General Education Courses (varies, 6 credits, GE)
- Marketing Required Electives (varies, 6 credits, RE)
- Free Electives (varies, 6 credits, FE)
- Project and Quality Management (ISOM4006, 3 credits, CM)
- Distribution/Diversity Electives (varies, 3 credits, DE)

Marketing Required Electives include courses such as Business-to-Business Marketing, Services Marketing, Sales Management, and others.