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City Brand Attitude (CBA).pdf

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Preview of City Brand Attitude (CBA)
🔗 Source: scielo.br
📊 Size: 1020 KB
📄 Pages: 16 pages
⬇️ Downloads: 72

Summary

This article analyzes the extent to which mega-events can develop powerful city brands that are internationally recognized. A quantitative study of 398 surveys with citizens in Aguascalientes, Mexico, during the Feria Nacional de San Marcos event found that residents' attitudes towards the city brand improve after experiencing mega-events, and that improving city brand attitudes increases residents' quality of life. The study investigates the advantages of mega-events in creating city brands and improving quality of life, filling a gap in existing literature on the topic.

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Description

This article analyzes the extent to which mega-events can develop powerful city brands that are internationally recognized.

Technical Information

  • File Format: PDF
  • File Size: 1020 KB
  • Pages: 16
  • Language: EN
  • Total Downloads: 72
  • Last Updated: 1 month ago

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This PDF document about City Brand Attitude (CBA) provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into City Brand Attitude (CBA).

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If you're interested in City Brand Attitude (CBA), you might also want to explore:

City guideCity tutorialBrand guideBrand tutorialAttitude guideAttitude tutorial(CBA) guide(CBA) tutorial

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