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🔗 Source: repository.ub.ac.id
📊 Size: 2.06 MB
👤 Author: Toshiba
⬇️ Downloads: 46

Summary

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dilakukan oleh UKM POKLAHSAR "PENI" (Dewa Ruci) dalam memasarkan aneka olahan tuna menggunakan media sosial dengan AIDA Model, serta menganalisis faktor media sosial terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa variabel attention, interest, desire, action secara bersama-sama berpengaruh terhadap keputusan pembelian, dengan variabel attention dan action yang berpengaruh signifikan. Namun, variabel action memiliki nilai negatif karena beberapa faktor, seperti tingkat kepercayaan konsumen yang masih ragu, website yang tidak update, dan tidak adanya label Halal pada kemasan produk.

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Description

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dilakukan oleh UKM POKLAHSAR "PENI" (Dewa Ruci) dalam memasarkan aneka olahan tuna...

Technical Information

  • File Format: PDF
  • File Size: 2.06 MB
  • Pages: 13
  • Language: EN
  • Author: Toshiba
  • Total Downloads: 46
  • Last Updated: 4 hours ago

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