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Download (2MB).pdf

DAFTAR PUSTAKA.pdf
Preview of Download (2MB)
🔗 Source: repository.upnvj.ac.id
📊 Size: 2.32 MB
👤 Author: alvina mumtaza
⬇️ Downloads: 81

Summary

Tesis ini membahas tentang pengaruh digital marketing dan online consumer review terhadap keputusan pembelian gadget smartphone dengan kepercayaan konsumen sebagai variabel mediasi pada Kementerian Pertanian RI. Penelitian ini menggunakan metode penelitian kuantitatif dan Partial Least Square (PLS) sebagai alat analisis data. Hasil penelitian menunjukkan bahwa digital marketing dan online consumer review memiliki pengaruh signifikan terhadap keputusan pembelian gadget smartphone, dan kepercayaan konsumen berperan sebagai variabel mediasi dalam hubungan tersebut. Penelitian ini juga membahas tentang strategi digital marketing yang efektif untuk meningkatkan penjualan dan kepercayaan konsumen dalam membeli gadget smartphone.

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Description

Tesis ini membahas tentang pengaruh digital marketing dan online consumer review terhadap keputusan pembelian gadget smartphone dengan kepercayaan konsumen...

Technical Information

  • File Format: PDF
  • File Size: 2.32 MB
  • Pages: 3
  • Language: PT
  • Author: alvina mumtaza
  • Total Downloads: 81
  • Last Updated: 1 month ago

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