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CJR21J_4. Sruthy.pdf
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🔗 Source: cjrjournal.in
📊 Size: 719 KB
👤 Author: 91790
⬇️ Downloads: 117

Summary

The study analyzes the portrayal of women in Indian menstrual hygiene product advertisements, specifically Whisper ads from 2015-2018, using content analysis and Berger's Male Gaze theory. The ads feature women as protagonists, aiming to break myths and taboos surrounding menstruation, but ultimately prioritize the product as the solution. The research explores how these ads reinforce or challenge societal restrictions and misconceptions about menstruation, and how they appropriate feminist discourses to promote the product.

Description

The study analyzes the portrayal of women in Indian menstrual hygiene product advertisements, specifically Whisper ads from 2015-2018, using content analysis...

Technical Information

  • File Format: PDF
  • File Size: 719 KB
  • Pages: 12
  • Language: EN
  • Author: 91790
  • Total Downloads: 117
  • Last Updated: 10 hours ago

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