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Dr. Nilanjana Chakraborty.pdf

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Preview of Dr. Nilanjana Chakraborty
🔗 Source: aus.ac.in
📊 Size: 633 KB
👤 Author: MBA
⬇️ Downloads: 190

Summary

Dr. Nilanjana Chakrabarty is an Assistant Professor at Assam University, Silchar, with an MBA and Ph.D. Her areas of specialization include Sales & Marketing Management, Marketing Communication, and Tourism Marketing. She has presented papers at various conferences, including the 13th IBA International Conference and the 7th PAN IIM World Management Conference. Her journal publications include "A study of the Marketing Innovation Practices in select Higher Education Institutions in Bangalore" and "Heritage Tourism Destination: A review of Select North Eastern States of India". She has also edited a book titled "Cashless Economy: Issues & Perspectives" and completed a research project on the role of Integrated Marketing Communication on visitors' selection of heritage destinations in North Eastern States of India.

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Dr. Nilanjana Chakrabarty is an Assistant Professor at Assam University, Silchar, with an MBA and Ph.D.

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  • File Format: PDF
  • File Size: 633 KB
  • Pages: 3
  • Language: EN
  • Author: MBA
  • Total Downloads: 190
  • Last Updated: 1 month ago

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