E-WOM Attributes Study.pdf

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Preview of E-WOM Attributes Study
🔗 Source: admin369.seyboldreport.org
📊 Size: 682 KB
👤 Author: TSR Publications
⬇️ Downloads: 22

Summary

The study investigates consumer perceptions of electronic word of mouth attributes in Cuddalore district, finding the top five attributes to be: up-to-date reviews and comments, reliability of EWOM for product effectiveness, convincing EWOM information, convincing online opinions and comments, and reasonable online reviews and opinions.

Description

The study investigates consumer perceptions of electronic word of mouth attributes in Cuddalore district, finding the top five attributes to be: up-to-date...

Technical Information

  • File Format: PDF
  • File Size: 682 KB
  • Pages: 9
  • Language: EN
  • Author: TSR Publications
  • Total Downloads: 22
  • Last Updated: 1 month ago

Document Overview

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