Evaluative Priming Method.pdf

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🔗 Source: vestnik.yspu.org
📊 Size: 365 KB
👤 Author: User
⬇️ Downloads: 246

Summary

The article discusses the study of unconscious attitudes and relationships of personality, focusing on indirect methods of research, including evaluative priming, which involves implicit presentation of a prime object before a neutral object to identify associations and attitudes. Foreign studies on evaluative priming are presented, analyzing factors affecting its success, cognitive processes, and variants of the method. The advantages of using evaluative priming include direct appeal to unconscious attitudes, objective indicators, and simplicity. Keywords: indirect methods, implicit attitudes, unconscious attitudes, personal attitudes, evaluative priming.

Description

The article discusses the study of unconscious attitudes and relationships of personality, focusing on indirect methods of research, including evaluative...

Technical Information

  • File Format: PDF
  • File Size: 365 KB
  • Pages: 16
  • Language: EN
  • Author: User
  • Total Downloads: 246
  • Last Updated: 2 weeks ago

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