Home › Categories › Education & Learning› Exploratory Study Of Market Entry Strategies For Digital Payment Platforms

Exploratory Study Of Market Entry Strategies For Digital Payment Platforms.pdf

FULLTEXT01.pdf
Preview of Exploratory Study of Market Entry Strategies for Digital Payment Platforms
🔗 Source: diva-portal.org
📊 Size: 3.97 MB
📄 Pages: 34 pages
⬇️ Downloads: 142

Summary

Anna Marcinkowska's thesis, "Exploratory Study of Market Entry Strategies for Digital Payment Platforms," explores the rapidly evolving digital payment industry and its market entry strategies. Key points include:

- The digital payment market is one of the world's fastest-growing, with cash transactions decreasing and mobile transactions increasing.
- Despite its growth, the theoretical landscape of market entry strategies for digital payment platforms is not fully explored.
- Existing research, such as Staykova et al. (2013, 2015), focuses on factors determining the success of digital payment platforms but does not address market entry strategies comprehensively.
- Challenges in the market include low switching costs due to easy replication of platforms, insufficient knowledge on pricing and network effects, and diverse payment preferences across countries.
- The thesis aims to map the present dynamics of the digital payment industry in a country conducive to technological growth, using both recent and traditional market entry theory, and to adapt available theory to the rapidly evolving industry from a global perspective.
- The study is constrained to secondary data, as access to internal company data cannot be guaranteed for globalized strategy formulation.

Download File

Description

Exploratory Study of Market Entry Strategies for Digital Payment Platforms
**Author:** Anna Marcinkowska
**Supervisor:** Daniel Kindström
**Examiner:** Roland Sjöström
**Institution:** Linköpings Universitet, Institutionen för IEI
**Course Code:** Civ. Ing. Industriell Ekonomi – Strategi & Styrning
**Academic Year:** Höst-/vårterminen 2017-2018
**ID Number:** LIU-IEI-TEK-A—18/03006---SE

Technical Information

  • File Format: PDF
  • File Size: 3.97 MB
  • Pages: 34
  • Language: EN
  • Total Downloads: 142
  • Last Updated: 1 month ago

Document Overview

This PDF document about Exploratory Study of Market Entry Strategies for Digital Payment Platforms provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Exploratory Study of Market Entry Strategies for Digital Payment Platforms.

Related Topics

If you're interested in Exploratory Study of Market Entry Strategies for Digital Payment Platforms, you might also want to explore:

Exploratory guideExploratory tutorialStudy guideStudy tutorialMarket guideMarket tutorialEntry guideEntry tutorialStrategies guideStrategies tutorialDigital guideDigital tutorialPayment guidePayment tutorialPlatforms guidePlatforms tutorial

Related Categories

Business & Finance
41204 documents
Health & Wellness
8956 documents
Technology
4783 documents

Related Documents

Preview of Digital Service Platform
PDF file

Digital Service Platform

9.43 MBAndrea ArianoIT20 pages
Andrea Ariano di Schneider Electric afferma che i servizi digitali per le macchine sono una scelta necessaria e virtuosa, grazie alla convergenza di...
Download
Preview of Market Study
PDF file

Market Study

2.47 MBMAC.25EN50 pages
KPMG in Nigeria prepared a market feasibility study for sustainable development in Ondo State, Nigeria, identifying investment opportunities in...
Download
Preview of Patient Payment Agreement
PDF file

Patient Payment Agreement

300 KBEN1 page
Patient acknowledges responsibility for services provided by Leaps and Bounds Therapy, LLC, assigning payment to the therapy center via insurance...
Download
Preview of Regulatory Reform in Digital Platform Services
PDF file

Regulatory Reform in Digital Platform Services

4.11 MBAustralian Competition and Consumer CommissionEN214 pages
Document en en
Download
Preview of Annual Report 2023
PDF file

Annual Report 2023

3 MBEN70 pages
Indue Ltd's 2022/2023 annual report highlights the company's achievements and progress in delivering payment innovation, with significant...
Download

Download Exploratory Study of Market Entry Strategies for Digital Payment Platforms eBooks for free and learn more about Exploratory Study of Market Entry Strategies for Digital Payment Platforms. These books contain exercises and tutorials to improve your practical skills, at all levels!

Not satisfied with this document? We have related documents to Exploratory Study of Market Entry Strategies for Digital Payment Platforms, try searching with similar keywords: Exploratory Study of Market Entry Strategies for Digital Payment Platforms, "Hinder och möjliggörare för 1.5°-livsstilar: Ytliga och djupgående strukturella faktorer som påverkar potentialen för hållbar k, Ändring av genomföranderam för en europeisk plattform för utbyte av balansenergi från frekvensåterställn ingsreserver med manuell, Rekommendationer för vaccination mot covid-19 för särskilda grupper av barn -, förstudie för att utvärdera förutsättningarna att genom en innovationsupphandli ng utveckla en drifttjänst för geoenergilager, Självkänsla och KBT ‐ Påverkas självkänslan vid KBT för depression och ångesttillstånd?Se lf‐esteem and CBT ‐ How does CBT for de, Matglädje för alla: en guide till rätt konsistens för olika behov, Chapter 2 The Basic Entry Process Entry And Entry Summary

You can download PDF versions of the user's guide, manuals and ebooks about Exploratory Study of Market Entry Strategies for Digital Payment Platforms, you can also find and download for free A free online manual (notices) with beginner and intermediate, Downloads Documentation, You can download PDF files (or DOC and PPT) about Exploratory Study of Market Entry Strategies for Digital Payment Platforms for free, but please respect copyrighted ebooks.