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Pauza_Diana.pdf
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🔗 Source: publikaciok.lib.uni-corvinus.hu
📊 Size: 1.7 MB
👤 Author: Dia
⬇️ Downloads: 58

Summary

The thesis, written by Pauza Diána in 2013, explores the present and future of virtual groceries in Hungary, focusing on young adults' consumer behavior when shopping for fast-moving consumer goods (FMCG) products online. It discusses ICT in general, e-business, and e-commerce, as well as the application of ICT tools in the grocery stores and supermarkets industry. The thesis also examines the evolution of virtual grocery stores, their business models, and the growth of m-commerce. Additionally, it analyzes customer behavior in e-commerce, the Hungarian online grocery market, and the role of smart devices in virtual groceries. The thesis aims to understand the attitude of young adults towards e-commerce and the potential of virtual groceries in Hungary.

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The thesis, written by Pauza Diána in 2013, explores the present and future of virtual groceries in Hungary, focusing on young adults' consumer behavior when...

Technical Information

  • File Format: PDF
  • File Size: 1.7 MB
  • Pages: 98
  • Language: EN
  • Author: Dia
  • Total Downloads: 58
  • Last Updated: 19 hours ago

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