Impulse Buying Behavior.pdf

F8382038620.pdf
Preview of Impulse Buying Behavior
🔗 Source: ijrte.org
📊 Size: 393 KB
👤 Author: IJRTE;Scopus Journal;UGC Journal
⬇️ Downloads: 249

Summary

The study examines impulse purchasing behavior among buyers, focusing on the effects of various factors on customers' impulse purchasing decisions, driven by psychologically stimulated impulses, and explores shopper behavior models, including the Howard Sheth Model and Reference Point Model, to understand the time-inconsistent behavior of consumers and factors impacting buyer conduct.

Description

The study examines impulse purchasing behavior among buyers, focusing on the effects of various factors on customers' impulse purchasing decisions, driven by...

Technical Information

  • File Format: PDF
  • File Size: 393 KB
  • Pages: 6
  • Language: EN
  • Author: IJRTE;Scopus Journal;UGC Journal
  • Total Downloads: 249
  • Last Updated: 4 hours ago

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