KIMEP University Graduate Student Research Conference Proceedings, 2020.pdf

## Summary of "G - 59 Graduate student research conference proceedings"

This book compiles research papers presented at the 2020 KIMEP University Graduate Student Research Conference held on November 21, 2020. The conference featured diverse topics within business, economics, marketing, finance, and management, reflecting the broad academic focus of KIMEP University.

Key Themes:

Banking and Finance: Several papers explore various aspects of banking in Kazakhstan, including technology adoption (Blockchain), asset quality review impact on bank ratings, non-performing loans, oil price fluctuations' effect on the economy and stock markets, capital structure analysis, and investment strategies.
Marketing: Research highlights marketing challenges in pharmaceutical products, online travel agencies, Islamic banking, and the role of social media for small businesses in Kazakhstan. Case studies are used extensively to analyze marketing strategies and their effectiveness.
Economics and Energy: Papers discuss the relationship between oil prices, stock market performance, earnings quality, gender diversity, and economic growth in Kazakhstan. The impact of the Covid-19 pandemic on the stock market is also examined.
Management and Social Issues: Topics include leadership's strategic role in brand development, bankruptcy forecasting models for the oil and gas industry, work-life balance among hospitality employees, and the potential for green entrepreneurship in Kazakhstan.

Format: The book is organized into sections based on paper categories (College, Authors, Title). Each paper provides:

Author(s) names and affiliations
Paper title
* Page number