LBM 7505 Consultancy Project.pdf

MA Luxury Brand Management programme at Richmond Business School includes a Consultancy Project course (LBM 7505) with 400 student engagement hours, 30 lectures, 15 seminars, and 355 independent learning hours. The course aims to provide students with the opportunity to perform multidisciplinary research in the international luxury branding business environment, initiating and executing an individually constructed research project. Students will identify issues, investigate using appropriate research methods, and report on their findings in a 7,000-word written consultancy project. The course requires completion of all taught courses and has specific learning outcomes, including demonstrating theoretical and applied knowledge, critically discussing research approaches, and applying research designs. Assessment conforms to Richmond University's norms, and teaching methodology includes a market research methods course, independent research, and tutorial opportunities.