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Mark Scheme.pdf

0450_s15_ms_22.pdf
Preview of Mark Scheme
🔗 Source: cienotes.com
📊 Size: 116 KB
👤 Author: browst
⬇️ Downloads: 126

Summary

Cambridge International Examinations mark scheme for the May/June 2015 series, Cambridge IGCSE Business Studies, Paper 2, maximum raw mark 80. The mark scheme covers questions on business plans, employment, market segmentation, and promotion methods.

For question 1(a), students must identify and explain two ways a business plan might have helped make the business successful, with marks awarded for knowledge, analysis, and application.

For question 1(b), students consider the advantages of employing full-time and part-time workers and recommend the best combination, with marks awarded using a levels-based mark scheme for knowledge, analysis, and evaluation.

For question 2(a), students identify and explain two benefits of targeting a specific market segment, with marks awarded for knowledge, analysis, and application.

For question 2(b), students consider the advantages and disadvantages of three promotion methods and recommend the best method, although the question is incomplete in the provided text.

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Description

Cambridge International Examinations mark scheme for the May/June 2015 series, Cambridge IGCSE Business Studies, Paper 2, maximum raw mark 80.

Technical Information

  • File Format: PDF
  • File Size: 116 KB
  • Pages: 10
  • Language: EN
  • Author: browst
  • Total Downloads: 126
  • Last Updated: 4 hours ago

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This PDF document about Mark Scheme provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Mark Scheme.

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