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Market Structure And Entry In Fast Food.pdf

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Preview of Market Structure and Entry in Fast Food
🔗 Source: www2.warwick.ac.uk
📊 Size: 46 KB
👤 Author: ecsat
⬇️ Downloads: 87

Summary

Researchers Joanne Sault, Otto Toivanen, and Michael Waterson study the market structure and entry of fast food chains in the UK, focusing on the expansion paths of individual chains and interaction between chains. They find that factors such as population, population density, and distance from head office influence the geographical spread of outlets. The presence of one chain in a market does not constrain others from entering, and in fact, one chain's location may encourage the other to locate nearby, suggesting a learning hypothesis. The researchers test this hypothesis using a micro-geographic approach, examining the location of McDonald's and Burger King outlets in 57 UK districts, and find that the follower chain tends to locate close to the leading chain's outlet, consistent with the learning hypothesis.

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Description

Researchers Joanne Sault, Otto Toivanen, and Michael Waterson study the market structure and entry of fast food chains in the UK, focusing on the expansion...

Technical Information

  • File Format: PDF
  • File Size: 46 KB
  • Pages: 13
  • Language: EN
  • Author: ecsat
  • Total Downloads: 87
  • Last Updated: 7 days ago

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This PDF document about Market Structure and Entry in Fast Food provides comprehensive information and guidance. Whether you're a beginner or advanced user, this resource offers valuable insights into Market Structure and Entry in Fast Food.

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