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🔗 Source: ieomsociety.org
📊 Size: 1.03 MB
👤 Author: [email protected]
⬇️ Downloads: 37

Summary

A study examined research trends on affiliate marketing from 1946 to 2022, focusing on its development in e-commerce using Scopus data. The mixed-method approach combined bibliometric methods and a literature review, sourcing 46 international publications. Findings showed that studies on affiliate marketing are dominated by fields such as complexity approach, evolution, fraud, and marketing integration. Three major perspectives are commonly used when discussing affiliate marketing in e-commerce. The study's limitations include the scope of articles used, and recommendations can be used as hypotheses for future research. The findings are expected to be useful to academics in affiliate marketing in e-commerce.

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Description

A study examined research trends on affiliate marketing from 1946 to 2022, focusing on its development in e-commerce using Scopus data.

Technical Information

  • File Format: PDF
  • File Size: 1.03 MB
  • Pages: 9
  • Language: EN
  • Author: [email protected]
  • Total Downloads: 37
  • Last Updated: 2 hours ago

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