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L2H008003.pdf
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🔗 Source: eprints.undip.ac.id
📊 Size: 15 KB
👤 Author: RBTI
⬇️ Downloads: 283

Summary

The increasing mobility of people without adequate mass transportation leads to a preference for private transportation like motorcycles in Indonesia. To compete, motorcycle manufacturers must develop products that fit consumer desires. PT. Triangle Motorindo, a company founded in 2000, aims to improve motorcycle quality to meet consumer needs. A study involving 150 employees used Structural Equation Modeling (SEM) to analyze the impact of customer demands, competition intensity, market knowledge competency, and internal and external R&D on new product development. The results show that customer demands and competition intensity positively influence market knowledge competency, while market knowledge competency, internal R&D, and external R&D positively impact new product development.

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Description

The increasing mobility of people without adequate mass transportation leads to a preference for private transportation like motorcycles in Indonesia.

Technical Information

  • File Format: PDF
  • File Size: 15 KB
  • Pages: 3
  • Language: EN
  • Author: RBTI
  • Total Downloads: 283
  • Last Updated: 3 weeks ago

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