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Jurnal_Agus.pdf
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🔗 Source: eprints.undip.ac.id
📊 Size: 217 KB
📄 Pages: 19 pages
⬇️ Downloads: 10

Summary

The purpose of this research is to test the influences of product quality on customer value and brand image to increase purchasing decision, specifically for Suzuki Nex FI motorbike users. The results show that product quality has a significant effect on brand image, purchasing decision, and customer value, and that brand image has a significant effect on customer value and purchasing decision, and customer value has a significant effect on purchasing decision. The study concludes that product quality is a crucial factor in increasing purchasing decision, and that companies should focus on improving product quality to enhance customer value and brand image.

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Description

The purpose of this research is to test the influences of product quality on customer value and brand image to increase purchasing decision, specifically for...

Technical Information

  • File Format: PDF
  • File Size: 217 KB
  • Pages: 19
  • Language: EN
  • Total Downloads: 10
  • Last Updated: 2 weeks ago

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