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🔗 Source: web-app.usc.edu
📊 Size: 266 KB
👤 Author: David M. Carter
⬇️ Downloads: 128

Summary

The Business of Sports is a course that offers a unique perspective on the business of sports, exposing students to managerial challenges and issues facing industry leaders. The course examines the flow of funds in the sports industry, considering seven critical entities: professional sports franchises and leagues, amateur athletics, major special events, corporate America, the media, sports-anchored real estate, and the public sector. With the domestic sports business industry estimated at $500 billion annually and the global industry at $1.5 trillion, the course provides prospective sports management professionals with the insight necessary to establish successful careers. The course covers topics such as industry stakeholders, accounting methods, financial and marketing strategies, and planning concerns. Students will be evaluated based on a term project, exams, and contribution and professionalism, with a maximum grade point average of 3.50.

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Description

The Business of Sports is a course that offers a unique perspective on the business of sports, exposing students to managerial challenges and issues facing...

Technical Information

  • File Format: PDF
  • File Size: 266 KB
  • Pages: 10
  • Language: EN
  • Author: David M. Carter
  • Total Downloads: 128
  • Last Updated: 3 weeks ago

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