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🔗 Source: ieomsociety.org
📊 Size: 1.08 MB
👤 Author: helpdeskadm
⬇️ Downloads: 36

Summary

This study analyzes the factors affecting online shopping behavior of students at Diponegoro University in Indonesia. The research aims to understand market segmentation for online shopping and identify factors that influence online shopping behavior. The results show that perceived risk, online advertising, trust and security, and enjoyment significantly affect online shopping behavior. The study recommends improving business strategy by providing complete information, innovative advertising, ensuring confidentiality and security, and offering quick and easy transactions. The target market is students, who are the largest potential market for online shopping in Indonesia.

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Description

This study analyzes the factors affecting online shopping behavior of students at Diponegoro University in Indonesia.

Technical Information

  • File Format: PDF
  • File Size: 1.08 MB
  • Pages: 9
  • Language: EN
  • Author: helpdeskadm
  • Total Downloads: 36
  • Last Updated: 4 hours ago

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